General Mills / Betty Crocker


General Mills markets some of the world's best loved brands, including Betty Crocker, Old El Paso, Pillsbury,Nature Valley, Bisquick, Fruit Roll Ups, Progresso and Pop Secret. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.

For more than 80 years, Betty Crocker products have helped families create convenient, delicious meals and easy-to-make, great-tasting desserts.
Betty Crocker leads the way in more than a dozen worldwide markets with dessert mixes and frostings, and also in convenient meals – such as the Helper line of meal starters and side dishes



Brand and Products
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