The PriceRite store differentiates itself from its competitors by saving its customers up to 50% off their everyday grocery bills. By delivering a blend of variety, price, quality, products and freshness at incredibly low prices, PriceRite's targeted approach has earned it a following among a growing niche of price-conscious consumers.

PriceRite's mission remains the same - to offer customers impossibly, inconceivably, incredibly low grocery prices everyday in a clean, fresh and friendly environment.